Labeling Sustainability – Innovative Labeling Solutions as an Environmentally Friendly Alternative

Labeling and marking are indispensable elements of the value chain. In addition to efficiency and flexibility, ecological aspects are becoming increasingly important. The b+b Group is committed to sustainable progress – technologically, economically, and environmentally.

Labels as the Link in the Value Chain

From material labeling in production to warehousing, packaging, and recycling – labels serve as vital information carriers at every stage of industrial and logistics processes.

The global market volume highlights the importance of this segment: According to Smithers Pira, the market for digitally and hybrid printed labels reached around USD 12.6 billion in 2022. At the same time, customer demands for flexibility, quality, and sustainability continue to rise.

Sustainability as a Guiding Principle

“We have been accompanying and shaping the labeling industry for almost 40 years,” explains Alexander Beck, Managing Director of b+b Automations- und Steuerungstechnik GmbH.“Focusing on sustainability is a natural part of our philosophy. Our solutions combine energy efficiency, durability, and economic viability.”

At b+b, sustainability extends across all areas – from machinery and materials to regional supply chains:

• Energy-efficient systems: Modern control technology and optimized drives reduce power consumption.

• Durability & cost efficiency: High-quality components ensure a long service life of our equipment.

• Sustainable materials: bb labels uses grass paper labels, recyclable liners, and environmentally friendly adhesives.

• Regional partnerships: Short transport routes and local cooperation strengthen sustainable business practices.

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Future-ready Solutions – Made in Germany

As part of the b+b Group, b+b Automations- und Steuerungstechnik stands for holistic labeling solutions – from development and production to service and support:

• b+b Automations- und Steuerungstechnik GmbH – Mechanical engineering and system integration

• bb labels GmbH – Labels, consumables, and printing systems

• bb trace GmbH – Software solutions for serialization and aggregation

With nearly four decades of experience, an international partner network, and a clear focus on energy efficiency and sustainability, the b+b Group actively shapes the future of labeling technology.