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In addition to labeling ingredients, fragrances and shelf life information, appearance also plays an important role in cosmetics labeling. Labels have the function of providing strong purchase incentives through their appearance. Depending on the design, they transport the image and the values of the company and should be appealing to the buyer.

Labeling plays an important role in addressing consumers - this requires labeling that is perfectly tailored to the product. In the cosmetics industry, transparent labels are often used to identify products - these too must be processed securely .


It is important that the speed is not adversely affected by the high precision and labeling accuracy , so that a large number of cosmetics packages can be labeled. Especially decorative cosmetics are characterized by a small product form. Labeling these is often a challenge.

Consumer care products are larger in comparison. Due to their unusual shape, they pose a challenge in the labeling process. Alignment units also enable precise labeling here

Labeller for tubes

Fully automatic tube labeller

Cosmetics-specific labeling systems from b+b - cosmetics labeling made easy:

  • more than 35 years of experience in the development of cosmetic-specific solutions

  • modular complete solutions consisting of: serialization, labeling and aggregation

  • individual and tailor-made solutions tailored to your production conditions and

  • precise labeling for a visually appealing cosmetic product

  • reliable implementation of labeling regulations in the cosmetics industry

  • Serialize, label and automate safely with b + b as a partner

Our fully automatic labeling solutions - four examples specifically for labeling cosmetic products:

Labeller for ampoules

Labeller model RML for horizontal, cylindrical products

Labeller for tubes


Labeller model TEM

for tubes

Labeller for test tubes


Labeler model RML60pharma for test tubes

Labeller for vials


Labeler model VRM for vials, bottles and cans


There is also a kind of list of ingredients for cosmetic products - this is comparable to the labeling of packaged food. The ingredients must be stated on the product in writing. The background is to protect the consumer as best as possible . This gives him the opportunity to check the cosmetic product for critical substances  to consider. The basis for the labeling of cosmetics is an international agreement International Nomenclature of Cosmetic Ingredients (INCI) .


The components of a product, such as B. a cream or a deodorant must be listed according to their weight in descending order. The more of an ingredient is included, the higher up it must be listed. This applies to all substances that make up more than 1% of the product.

In case of allergy, the consumer should know the INCI name of the relevant substance. In this way he can avoid the risk of coming into contact with the allergen relevant to him.

print options

  • application of variable data

  • Printing process for high production speed

  • Integration of provisions possible

  • powerful labeller

  • modular design

  • compact design

  • Integration into existing production lines

control options
  • Verification of variable data

  • Label presence control

  • ejection station

  • rejection countercheck

Serialization & Aggregation
  • Reliability in the transmission of serial numbers

  • High performance

  • Hardware and software solution

Sicher kennzeichnen


Indication of shelf life for cosmetic products

If cosmetics do not have a shelf life of more than 30 months, they must have a best-before date in the EU . Instead of the wording "best before" an egg timer can also be used as a symbol with the date.

Cosmetics that have a shelf life of more than 30 months do not have to be labeled with your best-before date. These must be labeled with an indication of the period of use after the product has been opened. The symbol of an open cream jar is used for this. For example, if the product can be used 12 months after first opening, then this is indicated by the indication "12M" on the cosmetic packaging. Depending on the product, the indication of the period may vary.

Products that have a shelf life of more than 30 months after opening and are not opened or fully used do not require this information. The information regarding the minimum durability or the shelf life after the first opening helps the consumer to protect himself from risks and to better assess whether the product is safe to use.

Labeling of fragrances

Fragrances and aroma substances for perfuming products can be summarized under the term perfume or aroma. In contrast to the ingredients, these do not have to be listed individually. There are a total of 26 fragrances that can most commonly cause allergic reactions in humans. A labeling requirement applies to these . The Federal Office of Consumer Protection and Food Safety provides a list of documents that must be labeled.

In the illustration below you will find all the important elements that should be present on the label for marking cosmetics. The information must be indelible, easily legible and clearly visible.

INCI Labelling Cosmetic

Cosmetic labeling according to INCI

The requirements for cosmetics labeling can be easily implemented with the help of label design and automation software. b+b offers you an economical solution with which you can meet all requirements.

seal labeling

Whether jars, ampoules, tubes, bottles or other packaging formats: Intact seal labels on the packaging opening give the consumer the security that the product has not been opened before.  

Important in the selection is the label material and in particular the adhesive . This should be heat resistant, solvent resistant and moisture resistant to ensure that the label cannot be peeled off the carton. The label must be such that it self-destructs and leaves appropriate visible residues on the cosmetics packaging.  

Cameras, light barriers and other control units can check the presence of the manipulation protection. Incorrectly labeled products are sorted out via a reject station.  

b+b offers you the complete solution for tamper-evident labeling of cosmetic products , whether jars, boxes, bottles, tubes or other packaging formats  - various manual, semi-automatic and fully automatic solutions for tamper evident labeling and seal labels:


The topic  product traceability  is also becoming increasingly important in the cosmetics industry. Counterfeit products are also becoming more common in cosmetic products , damaging the company's image and leading to loss of sales. The economic damage is therefore enormous.


In addition to counterfeit products, product recalls can also severely damage the company's image or brand. In particular, due to the increasing speed of communication through social media and the digitization of communication, information is being disseminated more and more quickly. With product labeling and product tracking, the paths of the product can be traced more quickly and a product recall can be carried out more quickly. 

Hohe Anforderungen


b+b offers a wide variety of semi-automatic and fully automatic solutions for labeling a wide variety of cosmetic packaging. Whether pots, cans, bottles, tubes, ampoules - with the labeling systems from b+b, different formats can be precisely and precisely labeled at high speed. Fast conversion to other product formats facilitate the production process. 



As a manufacturer of cosmetic labeling machines, b+b has already implemented many projects for well-known manufacturers, contract packers and re-importers

  • more than 30 years of experience in special machine construction for the cosmetics industry

  • Specialized and industry specific labeling solutions

  • Efficient labeling machines suitable for the requirements of cosmetics labelling

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