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Project Reports | News around the topics of labeling and
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Smart Food Labeling: Sustainable, Safe, Efficient

  • ninaliebig
  • Oct 2, 2025
  • 2 min read

The food industry is undergoing change: Consumers are demanding more transparency, EU authorities are tightening regulations, and sustainability has long since become a key competitive factor. Modern labeling systems provide solutions here – efficient, hygienic, and future-proof.




Smart labels are revolutionizing product identification


Around 93 percent of all food in Germany is packaged – and each package requires a label. Traditional barcodes with GTIN are increasingly reaching their limits when more information is required. Smart labels, QR codes, and RFID open up entirely new possibilities:

  • More transparency for consumers: Information on origin, allergens, or sustainability can be accessed via smartphone.

  • More efficiency for manufacturers: Goods flows can be tracked automatically and contact-free.

  • More safety for retailers and authorities: End-to-end traceability along the entire cold chain is guaranteed.


Special requirements in the food industry

In the food sector, the requirements for labeling systems are particularly high. Beyond simply transmitting information, machines must meet strict hygiene standards and operate reliably under demanding conditions.

  • Hygienic design: Stainless steel housings allow for easy cleaning.

  • High degree of automation: Reduces manual steps and minimizes the risk of contamination.

  • Process reliability: Even with complex processes such as format changes or in cooled production environments.


Sustainability through innovative materials

Labeling is not just about efficiency and safety but also about sustainability. Modern systems increasingly use recyclable or biodegradable label materials. Especially linerless labels, which eliminate backing paper, significantly reduce waste – an important step in combining ecological and economic goals.


b+b Automations- und Steuerungstechnik: Your partner for the future of labeling

As an experienced solution provider, b+b Automations- und Steuerungstechnik GmbH from Oberzent has been developing industry-specific labeling systems for decades. The company offers modular solutions for a wide range of applications – from semi-automatic systems for honey jars to fully automated lines for fresh salad bowls.


By combining engineering expertise, industry know-how, and state-of-the-art technologies, b+b delivers powerful complete systems that help manufacturers and retailers label their products efficiently, safely, and sustainably.


👉 Get in touch with us for a personal consultation and learn how smart labeling systems can optimize your processes.



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