The legal requirements and applicable laws of global legislators oblige manufacturers in the beverage industry to label their products. Without product marking, beverage manufacturers cannot bring their products to market. Products are marked with data such as beverage type, filling date, expiration date or batch coding. The information to be labelled varies depending on the product and batch and ensures that the consumer receives the product in very good condition.


Product tracing is facilitated by the labelling. Product recalls can seriously damage the image and brands of companies. Especially in today's age, information goes viral through social media and digital communication - so quick action is essential.

The International Standards Organization (ISO) defines product traceability as: "The ability to trace the history, application or location of an item or activity using a recorded identification. Through complete traceability, the end customer and the manufacturer have the possibility to obtain information about the product and its supply chain.



How can I label bottles or comparable cylindrical products fully automatically?

Self-adhesive labels can be optimally applied to glass bottles, PET bottles, cans and other cylindrical products during wrap-around labelling. The label is aligned with the hem of the product to achieve high labelling accuracy. Even on bottles or cans with a large diameter, which are marked with a long label, no spiral misalignment may occur when applying the label. 


When selecting a labelling system, it is important that it has a high cycle rate - especially for high-consumption products this is essential in order not to negatively affect the efficiency of production. In productions where different bottle formats are filled, short conversion and set-up times are essential.


Labelling systems such as labelling machines that are integrated into an existing production should be at least as flexible as the production itself. For example, when expanding the product range or new legal requirements, modular expandability of the labeling machine is important in order to be able to react quickly and cost-effectively to changes. 


For the wrap-around labelling of cylindrical products b+b offers you various fully automatic solutions:


How can I quickly and securely label KEG with variable data?

The application of labels by hand is usually problematic. Labelling inaccuracies and a high expenditure of time are usually the result.

Increasing demands on the beverage industry make it more difficult to label products. Label printing and dispensing systems enable you to label KEG and beverage kegs precisely, reliably and quickly using different applicators and label transfer modules. The printing and dispensing of the label is done in one system.


Various requirements are necessary for maximum efficiency in your production:

  • required printing speed

  • required donation speed

  • Labeling accuracy

  • Printing options

  • Integration in existing production lines and production lines

Label Print Dispenser

The label printing dispensers EDS 420i and 620i meet almost any requirement due to their modular design, a wide range of functions, accessories and applicators. 

Thanks to the modularity of the label printing dispenser, you always opt for the best solution in terms of economy.



How can reusable drums in the beverage industry be labeled with variable data?

Until now, marking a reusable container with variable data has been a difficult task, not only in the food and beverage sector. For example, beverage kegs must be marked with variable data such as beverage type, filling date, expiration date, batch coding or a promotion code. With innovative neck ring applicator systems it is now possible to mark your products or brands with a high-quality print and additional variable data.


As far as the actual label design and artwork is concerned, there are often no limits to the imagination. This can be either to highlight your brand or your product. Variable data can be printed directly in the system before the neck ring is applied around the keg fitting. Metal, plastic and wooden kegs can be processed.

b+b offers labelling solutions for different drums:

Neck ring applicator
Neck ring applicator

Integration of servo traversing axis and an inkjet printing system between application and
stacking for individual printing before the application process.



In order to label the KEG kegs with information such as the brewer's name or the type of beer, beverage kegs are banded.  Important for banding is that high production numbers are possible. The loading should be as user-friendly as possible and it should be possible to change over to other formats quickly. 

KEG labeller
Banding KEG


In the warehouse logistics of beverage manufacturers, specific and legal requirements apply to the identification of the load carrier. Pallets, for example, must be clearly marked so that downstream processes in the supply chain, such as shipping or distribution, can be designed efficiently.  Pallets ready for dispatch must be marked in conformity with GS1. The pallets can be marked on one, both or three sides with GS1-compliant transport labels. For quality assurance purposes, various containers must also be provided with a cover label (tamper evident). 


Labelling pallets

1-sided pallet labeling


Labelling pallets

2-sided pallet labelling


Labelling pallets

3-sided pallet labelling

Pallet labeller b+b Fachpack

With the pallet labeler from b + b, all legal and specific requirements can be easily met.



The topic of product tracing is also becoming increasingly important in the beverage industry. Product recalls can severely damage the company's image or brand. Especially due to the increasing speed of communication through social media and the digitalization of communication, information is disseminated more and more quickly and can lead to major damage to the company's image. Product labelling and product tracking allow the paths taken by the product to be traced more quickly, thus enabling a product recall to be carried out more quickly. 

Track and Trace in the beverage industry


We make your products journey visible!

b+b offers you industry-specific complete solutions according to global standards and guidelines - far beyond the legal requirements. Due to the modular and 
flexible software structure b+b realizes projects "without headaches". 
b+b connects your ERP and WMS systems with your production lines and reports the production data back to your IT systems or to third party systems.