In the food industry, the requirements for hygiene standards and automated processes are particularly high. Food manufacturers usually produce around the clock - for this reason, high-performance labellers are an important requirement.  


Labels are important information carriers in the food industry. According to the LMIV, foods must be labeled with appropriate general and product-specific foods.

The legal requirements and applicable laws of the global legislators oblige manufacturers in the beverage industry to label their products. Without product labeling, beverage manufacturers cannot bring their products to market. Products are labeled with data such as type of beverage, filling date, expiry date or batch code. The information to be labeled varies depending on the product and batch and ensures that the consumer receives the goods in a very good condition.

The product traceability is made easier by the labeling. Product recalls can seriously damage a company's image and brands. In today's age in particular, information goes viral through social media and digital communication - so acting quickly is essential.

The International Standards Organization (ISO) defines the traceability of products as follows: "The possibility of tracking the history, use or location of an article or an activity with the help of a recorded identification." The end customer and the manufacturer have the possibility of information through complete traceability about the product and its supply chain.



How can I label bottles or comparable cylindrical products fully automatically?

With all-round labeling, self-adhesive labels can be optimally applied to glass bottles,  PET bottles, cans and other cylindrical products can be applied. The label is aligned with the edge of the product in order to achieve high labeling accuracy. Even with bottles or cans with a large diameter, which are marked with a long label, no spiral offset may occur when the label is applied.  


When selecting the labeling system, it is important that it has a high cycle rate - this is essential, especially for high-consumption products, in order not to negatively affect the efficiency of production. In productions in which different bottle formats are filled, short conversion and set-up times are the be-all and end-all.

Identification systems such as labeling systems that are integrated into an existing production line should be at least as flexible as the production itself. For example, when expanding the product range or new legal requirements, modular expandability of the labeling machine is important in order to be able to react quickly and cost-effectively to changes .  


For the all-round labeling of cylindrical products, b + b offers you various fully automatic solutions:


How can I mark KEGs with variable data quickly and reliably?

Applying labels by hand is usually problematic. Labeling inaccuracies and a high expenditure of time are usually the result.

Increasing demands on the beverage industry make product labeling more difficult. Label printing and dispensing systems  enable you to mark KEG and beverage kegs precisely, reliably and quickly using different applicators and label transfer modules. The printing and dispensing of the label is done in one system.


Various requirements are necessary for maximum efficiency in your production:

  • necessary printing speed

  • necessary dispensing speed

  • Labeling accuracy

  • Printing options

  • Integration into existing production lines and production lines

Label Print Dispenser

The label printing dispenser EDS 420i and  Due to their modular design, a large selection of functions, accessories and applicators, the 620i meet almost every requirement.  

Thanks to the modularity of the label printing dispenser, you always opt for the best economical solution.



How can reusable kegs in the beverage industry be labeled with variable data?

Labeling a reusable container with variable data has not only been a difficult undertaking in the food and beverage sector. Beverage kegs, for example, must be labeled with variable data such as: B. type of beverage, filling date, expiry date, batch code or a promotion code. Thanks to innovative neck ring applicator systems, it is now possible to mark your products or brands with a high-quality print and additional variable data.


When it comes to the actual label design and artwork, there are often no limits to the imagination. This can either relate to highlighting your brand or your product. Variable data can be printed directly in the system before the neck ring is attached to the keg fitting. Both metal and plastic and wooden barrels can be processed.

b + b offers labeling solutions for various barrels:

Neck ring applicator
Neck ring applicator

Integration of servo axis and an inkjet printing system between application and
Stacking for individual printing before the application process.



In order to label the KEG barrels with information, such as the name of the brewery or the type of beer, beverage barrels are banded.  When it comes to banding, it is important that high production numbers are possible. The assembly should be as user-friendly as possible and it should be possible to convert to other formats quickly. 

KEG labeller
Banding KEG


In the warehouse logistics of beverage manufacturers, specific and legal requirements apply to the labeling of the load carrier. Pallets must therefore be clearly labeled, for example, so that downstream processes in the supply chain such as shipping or distribution can be designed efficiently.  The pallets ready for dispatch must be labeled in accordance with GS1. The pallets can be marked with GS1-compliant transport labels on one side, both sides or on three sides. For quality assurance, various containers must also be provided with a corner label (tamper evident). 

Pallet labeller


Labelling pallets

1-sided pallet labeling


Labelling pallets

2-sided pallet labeling


Labelling pallets

3-sided pallet labeling

Pallet labeling from b + b on the Fachpack

With the pallet labeller from b + b, all legal and specific requirements can be met with ease.



The topic  Product tracking  is also becoming more and more important in the beverage industry. Product recalls can seriously damage the company's image or brand. In particular, due to the increasing speed of communication through social media and the digitization of communication, information is being disseminated faster and faster and can lead to serious damage to image. With product labeling and product tracking, the routes of the product can be traced more quickly and a product recall can be carried out more quickly. 

Track and Trace in the beverage industry


We make the path of your products visible!

b + b offers you industry-specific complete solutions according to global standards and guidelines - far beyond the legal requirements. The modular and 
flexible software structure implements b + b projects "without headaches". 
b + b connects your ERP and WMS systems with your production lines and reports the production data back to your IT systems or to third-party systems.